![]() ![]() ![]() It automatically detects whether each user already has the Letyshops app on their device. OneLink is compatible with any operating system, channel or platform, giving an efficient experience to Letyshops users. OneLink – the deep linking technology powering the AppsFlyer suite – redirects users to a specific resource or page of a site or app, helping businesses like Letyshops to create an improved user experience, increasing reach and revenue per customer. Nikolaiev Dmytro, UA Manager at Letyshops SolutionĪppsFlyer provides a combined customer experience and deep linking suite that enables brands to create personalized, contextual links straight to their app. With a wide-reaching influencer campaign of over 1,000 lifestyle bloggers and vloggers, Letyshops also needed a tool that provided fast, unbiased measurement of their marketing effectiveness.ĪppsFlyer has helped us enormously in measuring campaign performance on all platforms, as well as quickly and easily redirecting customers to the desired page from any channel, and targeting those who do not yet have our app. Letyshops therefore needed a solution that provided a seamless user experience no matter where the customer was accessing the Letyshops app. In eCommerce, the efficiency of the user journey is critical: too many hoops for the customer to jump through, and they’re unlikely to complete their purchase. Letyshops’ targeted, personalized marketing strategy carries a level of sophistication that brings its own challenges. Letyshops works extensively with aspirational lifestyle bloggers to create videos or Instagram stories that include a promotional call to action as part of their content. Some of the ways in which Letyshops strives to meet these goals is through influencer marketing, and actively pursuing new development channels on social media like YouTube and Instagram. Like many other businesses, Letyshops needs to constantly compete for new customers, as well as retaining existing ones and developing their LTV. This has made an already competitive market even more crowded, presenting significant challenges to user acquisition budgets right across the industry. The concept of “retail therapy” shows the positive emotions that can be gained from shopping, and Letyshops look to enhance that experience further by giving shoppers the opportunity to get back some of the money they spend.ĮCommerce has boomed in recent years, as the global pandemic has driven more and more people to shop online instead of visiting physical stores. Letyshops is one of the most successful cashback services in the fashion sectors of Ukraine and the CIS, allowing customers to save money while shopping online by offering cashback on over 1 million items from almost 4,000 stores.
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